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Overview
Focus
This campaign launches the streetwear collaboration between Nano le Face and fqzeu, featuring Nano’s artwork printed across t-shirts, pants and bomber jackets.
Rather than presenting the collection through traditional fashion imagery, the campaign introduces a distinct character-driven world where the clothes exist naturally — worn, styled, and lived in by the kinds of people who would actually wear them.
The goal is to position the collection not just as merchandise, but as the uniform of a specific cultural attitude.
Desired Campaign Outcome
Build a recognizable brand world
The campaign introduces four recurring characters — Gladys, Renée, Claudhia and Plato — who exist inside Nano’s visual universe. Their personalities, behaviour and aesthetic sensibilities reflect the energy present in Nano’s artwork.
Embed the clothing within aspirational character moments
Rather than simply showing the garments, the campaign places them inside chaotic, funny and relatable moments of girlhood — styling the pieces organically within the girls’ lives.
Create episodic content
The campaign functions almost like a mini TV show, where audiences return to watch short vignette episodes featuring the girls navigating various absurd situations within this scenario.
Campaign Concept
Four girls — Gladys, Renée, Claudhia and Plato — are getting ready for their friend’s divorce party (chaotic sleepover energy).
They are fully made up, already drinking champagne, smoking cigarettes and gossiping — but still cannot decide what to wear.
The result is a chaotic montage of outfit changes, personality clashes and absurd commentary as they try on pieces from the Nano x fqzeu collection.
Synopsis / Narrative
The girls are scattered across a messy bedroom, surrounded by clothes, glasses and half-finished conversations.
Ashtrays overflow with lipstick-stained cigarette butts.
Half-eaten fruit next to lip gloss tubes.
Each girl cycles through outfits from the collaboration — trying things on, stealing pieces from each other, rejecting looks dramatically and occasionally declaring themselves “iconic.”
Between outfit changes they:
smoke cigarettes out the window
pour champagne badly
gossip about the divorce party
play cards on the floor
philosophise about life in the most unserious way possible
Eventually, each girl lands on a look they love — every outfit featuring pieces from the Nano collection styled in their own chaotic way.
The clothes become part of the characters, not just products.
Nano's Influence
The girls reflect the stylised characters often seen in Nano’s artwork — confident, expressive, bratty. They are diverse, self-assured and socially chaotic.
Their names — Gladys, Renée, Claudhia and Plato — are drawn from names Nano has previously used in artworks and socials, reinforcing the idea that these characters already exist inside Nano’s creative world.
This allows us to create recurring character moments that feel like Nano’s drawings have come to life.
Cultural Lens
This world pulls from a mixture of contemporary internet culture, streetwear aesthetics and playful femininity.
Music / energy references
Princess Nokia — Drop Dead Gorgeous
Cobrah — Brand New Bitch
Both references capture the same self-aware, bratty confidence that defines the characters.
Visual references
Y2K styling elements
exaggerated anime accessories
colourful DIY interiors
chaotic sleepover aesthetics
Everything feels colourful, messy and a little bit sexy.
Aspirational Identity
These girls were brat before Brat Summer happened.
They are confident, messy, opinionated and effortlessly stylish.
The kind of people who look incredible while making terrible decisions.
Emotional Tone
Playful
Chaotic
Tongue-in-cheek
Confident
Youthful
Irreverent
Self-possessed
Color & Tone
Palette:
Saturated colour with cooler undertones, punctuated by bursts of:
hot pink
electric red
purple
acid yellow
Temperature:
Soft daylight spilling through windows mixed with colourful artificial lighting — lamps, LEDs and glowing objects.
The result is a messy, glossy, hyper-feminine atmosphere.
Texture:
Satin, faux fur, glossy plastics, colourful polyester.
Cinematic Language
Composition:
Loose, intimate framing. Often slightly off-centre — as though the camera arrived late to the party.
Lighting Philosophy:
Primarily natural light, enhanced by colourful practical lighting in the room - nothing feels overly staged.
Camera and lenses:
Literal camera and lenses and why.
Camera technique:
Handheld and reactive, capturing spontaneous moments between the girls.
Locations / Environment
Primary environment:
A chaotic shared bedroom. The house is messy as hell. Ashtrays overflow with lipstick-stained cigarette butts. Half-eaten apples sit next to champagne glasses. Random shoes appear in strange places. The space reflects the lived-in chaos of girlhood.
Secondary environment: *notes*
Talent
Gladys
The red-headed instigator. Loud, confident and usually responsible for escalating situations.
Claudhia
Wears a white yarn wig. Her eyeliner is always perfect. She smokes constantly and quietly plots ways to make men cry.
Plato
An e-girl philosopher wearing bunny ears. Packs a bong while delivering deeply unserious social commentary.
Renée
Sweet-faced but dangerously competitive. Takes card games far too seriously.
Performance
Young, stylish, culturally aware.
Mixed casting.
18–26.
4 women.
Bratty, confident and entirely self-possessed. Hyper-feminine but intimidating.
Facial Energy
dramatic eye rolls
gum popping
bombastic side-eye
exaggerated pouts
deadpan stares
Wardrobe / Products
Colourful, expressive streetwear styling featuring pieces from the Nano x fqzeu collection.
Each character interprets the garments in their own way, allowing the same pieces to be styled across different personalities.
Props / Objects
Champagne glasses
Cigarettes
Playing cards
Lip gloss
Half-eaten fruit
Lollipops
Messy piles of clothes
Editing
Fast, punchy and fragmented.
The edit jumps between:
outfit changes
reactions
gossip
small chaotic moments
The goal is to create a rhythm that feels like being inside the room with the girls.
Titles
Bold, slightly vintage-inspired type — playful but graphic.
Titles may introduce the girls or appear like episode cards to reinforce the episodic nature of the campaign.
Color Grading
Bold, saturated tones inspired by the colour palette of Princess Nokia’s Drop Dead Gorgeous.
Strong contrast, vibrant colours and glossy highlights reinforce the playful, hyper-feminine aesthetic.
Music
*notes*
Sonic Atmosphere
Lighters
Champagne bubbles
Gum popping
Bong gurgles
Loud laughter
Next Steps:
The next step is to send us a message with your feedback, or approval of this treatment. Once approved, we move into the pre-production stage, and will send over your Pre-Production Package for your approval, covering all the logistical details for your production.
Thank you!
